Greek women would use honey and olive oil to keep their skin’s moisture. Olive oil is also a part of their eye enhancement make-up along with charcoal. Lipstick are from mixture of redding and bees wax. This primitive lipstick evolved in ochre clay and red iron, making it a little bit harder and easier to apply to their lips
In the east, Chinese and Japanese were also applying makeup to their faces. Japanese geisha would paint their faces white and outline their eyebrows with charcoal. Actually, this did not happen in Asia only. In Europe, aristocrats would put powders in their faces. The idea is that this would separate them from the common, working class.
The 19th century signalled a different approach to cosmetics. Since pale complexion is a symbol of aristocracy, more men and women are trying to look pale. They would use hydroxide carbonate which unfortunately, has negative and toxic effects on the body. Later on , zinc oxide replaced the toxic substance.
Aside from class distinction, makeup was started to be used to get a younger look. This helped them deceive people of their true age. Powdered paper became popular. They were used with the same purpose of current powders, they were used to remove the shine.
World War II slowed the manufacturing and development of makeup. There are more important things that these items. But after the war, the cosmetic industry started to recover and never looked back. More and more women, and also men, started to purchase cosmetics to improve and enhance their physical features.
During the 1970s, a different trend started to materialize. Mineral makeup which consists pure and fine minerals were applied straight to the face. This mineral makeup did not undergo any chemical process which would inject chemicals and preservatives. Until now, this industry is continually growing.